About The Course
A 2-day workshop designed to help lock, stock and barrel. The programme frames a variety of innovative business concepts and tools to help crystallise plans and/or audit an existing business, regardless of size. This programme provides the added benefit of a soundboard and an ongoing support network.
- Case study examples
- Concepts applied to individual businesses
- Multiple individual and group activities
- Classroom discussions to help crystalise plans
- Visualisation letter to measure progress
- Ongoing individual support
- A Business Rationale
- What is Business Success?
- How can you Engineer Success?
- What are the Challenges?
- Research and Results?
- Market Research
- Prove it with Personas?
- Competitor Analysis
- The Improve Model
- What’s Unique?
- Your Brand
- Marketing Vs Selling
- Principles of Selling
- Innovation Muscle
- What’s it Worth?
- How to Mitigate Risks
- Business by Numbers
- Exceeding Breakeven
- Margins – how to stay profitable
- Choosing a name
- Legal
- Funding
- Business Plan
- Tracking
- Further Development / Support.
We invite you to join us for an in-person appointment (or via video call remotely), to see our facilities and training kitchen. You’ll get a sense of the atmosphere, how the academy runs day-to-day, meet the WhitePepper team and the current student cohort.
